good work.

goodpr. combines the best PR practices from a variety of communications fields ranging from non-profit and government to social media and consumer marketing. We see ourselves as the catalyst to help spark the creativity needed to grab attention in a crowded landscape.

goodpr. strives to help clients have an authentic voice and inclusive message. We counsel clients on how to be a "real" part of the communities they are trying to reach.

Our team prides itself on building long-term relationships within the community and recognizes that word-of-mouth, peer-to-peer and influencer outreach is as effective as landing stories in traditional media outlets. All of our work is culturally sensitive and appropriate as we recognize the importance of reaching specialized or niche audiences that are becoming our nation.

Our good work is based on our good experience…

Non-Profit & Corporate Cause Marketing

Dr. Susan Love Research Foundation: Love/Avon Army of Women

A national campaign targeting women and encouraging them to join the Army of Women – an innovative initiative that provides breast cancer researchers with immediate access to a diverse pool of women to participate in studies. The campaign includes national and local media relations, establishing strategic partnerships and social media.

Additional non-profit PR & corporate cause marketing experience

  • Basic Rights Oregon / No on 36 campaign
  • Center for Health Justice (HIV/AIDS service organization)
  • GLAAD (Gay & Lesbian Alliance Against Defamation)
  • Los Angeles Gay and Lesbian Center
  • Los Angeles Regional Foodbank
  • Munchkin “Don’t Duck a Breast Exam” campaign
  • Sunkist “Take a Stand” campaign

Public Education Campaigns (Government)

Los Angeles County Office of AIDS Programs & Policy:
“Erase Doubt”

A fully integrated public relations and advertising multicultural campaign targeting those most at-risk for HIV infection encouraging them to assess their own risk for HIV, get tested and “Erase Doubt.” The campaign includes social media, guerrilla marketing, special events and media relations highlighting key AIDS awareness observances including HIV Testing Week, World AIDS Day, Latino AIDS Awareness Day and Black HIV/AIDS Awareness Day.

Los Angeles Department of Public Health:
“Just Be Ready: Prepare Together”

A multicultural public education campaign targeting Angelinos and encouraging them to plan and be prepared for natural disasters and other public health emergencies. The campaign includes mobilizing community partners, special events, social media and media relations.

Additional public education campaign experience on behalf of the County of Los Angeles Department of Public Health

  • Pandemic Flu / H1N1 public education campaigns

Events

Produce and publicize experiential marketing events that build stronger brand loyalty with target audiences.

Additional event PR experience

  • Avon Breast Cancer 3-Day Walks
  • Avon Walk for Breast Cancer
  • AIDS Rides USA (California, Washington, D.C., Heartland, Northeast, European AIDS Vaccine Ride)
  • Out of the Darkness Walk (American Foundation for Suicide Prevention)

Consumer / Corporate

General Motors: LGBT Outreach

National outreach effort designed to increase brand awareness and loyalty among LGBT consumers. The campaign includes media relations, special events, social media, community event sponsorships and outreach to key LGBT stakeholders.

Additional mainstream consumer/corporate PR experience

  • California Lottery – MegaMillions launch
  • Cingular Wireless
  • RealNetworks – RealAudio & RealVideo
  • Broadcast.com